WHAT IS SOZIN?
SOZIN… isn’t just a brand.
It’s a language for those who feel without needing to explain. It’s the quiet fire in your chest that the world never sees — but you carry it anyway. In Chinese, 蘇進 means "revival and progress" — and maybe that’s all we’re ever trying to do. Come back to ourselves. Move forward anyway. It’s also tied to Souzan — a Persian word for fire. That heat you feel when you know you're different? That's SOZIN.
The ≠ symbol? That’s a promise. A reminder that existing ≠ living. That being here isn't enough. You have to feel it. You have to choose it. Some people follow the script. We rewrite it. SOZIN is for the overlooked, the over-thought, the under-heard. It’s for people who’ve been told to tone it down — but never asked why they were shining in the first place. We’re not here to fit in. We’re here to stand apart. To speak without saying a word.
SOZIN is silence that screams. Clothes that carry meaning. A statement made in stillness.
If you’ve ever felt like more than what the mirror shows — you’ve already worn us.
This isn’t just fashion. It’s a reflection of what you refuse to become. And who you’ve always been.